President-elect Barack Obama
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It will be an expensive message, and we'll be paying for it for a long time. Obama can't control how markets or employers react, but he can use the opportunity to start keeping promises and start moving the country away from dirty energy, crumbling infrastructure and economic inequality. If he trades those goals for size and speed, he'll blow a unique chance to chart a new direction. He doesn't need to beg Congress to spend; that's like begging Cookie Monster to eat. He needs to take a stand: No money without reform. That won't just rebuild consumer confidence; it will rebuild citizen confidence too. As the shoe guy said, at a time like this, self-esteem is critical.