On Oct. 25, a group of Latvians near the northern town of Mazsalaca reported seeing something fall from the sky and set a patch of land on fire on impact, creating a 27-ft.-wide crater. After an initial inspection at night, scientists thought it could have been a meteor. But the next morning, with the light of the sun beaming down on the hole, experts realized that it was artificial because it was too tidy. Another clue that it was a not-so-well-thought-out hoax: "Meteorites are not on fire or even hot when they land on Earth," said Caroline Smith, meteorite curator at the Natural History Museum in London. Two days after the purported discovery, a telecommunications company, Tele2, admitted drumming up the whole thing in order to "inspire Latvia" to forget about its economic crisis for a little while unemployment is at 20.7%, the highest in the E.U. and give people something "creative and exciting" to talk about. Tele2 then did its part to stimulate cash flow: it agreed to reimburse the emergency-services personnel who had been dispatched to the scene.
The Top 10 Everything of 2009
- Top 10 Albums
- Top 10 Animal Stories
- Top 10 Apologies
- Top 10 Art Exhibitions
- Top 10 Awkward Moments
- Top 10 Best Business Deals
- Top 10 Breakups
- Top 10 Buzzwords
- Top 10 Children's Books
- Top 10 Crime Stories
- Top 10 Editorial Cartoons
- Top 10 Facebook Stories
- Top 10 Fashion Faux Pas
- Top 10 Fashion Moments
- Top 10 Feuds
- Top 10 Fiction Books
- Top 10 Fleeting Celebrities
- Top 10 Gadgets
- Top 10 Green Ideas
- Top 10 Heroes
- Top 10 iPhone Apps
- Top 10 Late-Night Jokes
- Top 10 Magazine Covers
- Top 10 Medical Breakthroughs
- Top 10 Movie Performances
- Top 10 Movies
- Top 10 New Species
- Top 10 News Stories
- Top 10 Nonfiction Books
- Top 10 Oddball News Stories
- Top 10 Pariahs
- Top 10 Pictures of the Year
- Top 10 Plays and Musicals
- Top 10 Political Gaffes
- Top 10 Quotes
- Top 10 Religion Stories
- Top 10 Scandals
- Top 10 Scientific Discoveries
- Top 10 Songs
- Top 10 Sports Moments
- Top 10 T-Shirt-Worthy Slogans
- Top 10 TV Ads
- Top 10 TV Episodes
- Top 10 TV Series
- Top 10 Tweets
- Top 10 Underreported Stories
- Top 10 Untruths
- Top 10 Video Games
- Top 10 Viral Videos
- Top 10 Worst Biz Deals
TIME charts the highs and lows of the past year in 50 wide-ranging lists