How do you sell insurance without bumming everyone out or boring people so much that they might actually welcome a catastrophic event? The folks who make ads for insurance companies seem to lean a little too heavily on our nonhuman brethren (geckos and Neanderthals, we're looking at you). But in this case, it works. Minimal dialogue, a mournful song and a shaggy, haggard, utterly adorable mutt fretting about his treasure all speak volumes. Travelers' other ad, with a flotilla of its signature red umbrella, has the looks, but this one has the personality.
The Top 10 Everything of 2009
- Top 10 Albums
- Top 10 Animal Stories
- Top 10 Apologies
- Top 10 Art Exhibitions
- Top 10 Awkward Moments
- Top 10 Best Business Deals
- Top 10 Breakups
- Top 10 Buzzwords
- Top 10 Children's Books
- Top 10 Crime Stories
- Top 10 Editorial Cartoons
- Top 10 Facebook Stories
- Top 10 Fashion Faux Pas
- Top 10 Fashion Moments
- Top 10 Feuds
- Top 10 Fiction Books
- Top 10 Fleeting Celebrities
- Top 10 Gadgets
- Top 10 Green Ideas
- Top 10 Heroes
- Top 10 iPhone Apps
- Top 10 Late-Night Jokes
- Top 10 Magazine Covers
- Top 10 Medical Breakthroughs
- Top 10 Movie Performances
- Top 10 Movies
- Top 10 New Species
- Top 10 News Stories
- Top 10 Nonfiction Books
- Top 10 Oddball News Stories
- Top 10 Pariahs
- Top 10 Pictures of the Year
- Top 10 Plays and Musicals
- Top 10 Political Gaffes
- Top 10 Quotes
- Top 10 Religion Stories
- Top 10 Scandals
- Top 10 Scientific Discoveries
- Top 10 Songs
- Top 10 Sports Moments
- Top 10 T-Shirt-Worthy Slogans
- Top 10 TV Ads
- Top 10 TV Episodes
- Top 10 TV Series
- Top 10 Tweets
- Top 10 Underreported Stories
- Top 10 Untruths
- Top 10 Video Games
- Top 10 Viral Videos
- Top 10 Worst Biz Deals
TIME charts the highs and lows of the past year in 50 wide-ranging lists