How They Did It: David Plouffe on Obama's 2008 Victory

In a new memoir, The Audacity to Win, David Plouffe, who managed Barack Obama's 2008 race for the White House, provides a behind-the-scenes glimpse inside the campaign

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Callie Shell / Aurora for TIME

Plouffe, far left, with Obama in Denver on Aug. 28, 2008, the day the first-term Senator accepted the Democratic nomination.

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Obama and I had a long talk late that afternoon to evaluate Palin. "I just don't understand how this ends up working out for McCain," he said. "In the long term, I mean. The short term will be good for them. But when voters step back and analyze how he made this decision, I think he's going to be in big trouble. You just can't wing something like this--it's too important."

"I think we just need to sit back and play our game," said Obama. "It actually won't be bad to be off-Broadway for a few days. We should just leave her out of the equation. This is a race between John McCain and me. To the extent we talk about Palin, I think it should be about the differences in our selection processes--it illuminates differences in how we'd make decisions in the White House."

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