COVER

ESSAY

Two Jersey Boys Watch Jersey Shore (The Awesome Column)

Joel Stein gets together with the bard of the Garden State, Kevin Smith, to assess the merits of MTV reality show Jersey Shore

NATION

WORLD

A Wedding in the Town of Al-Qaeda (Postcard: Yemen)

An unexpected wedding invitation to an unfortunately named town highlights Yemen's promise — and its challenges. An evening with the villagers of Al-Qaeda

Haiti Earthquake: Aftershock (World)

With tens of thousands struggling to survive, aid reaches Haiti. What past disasters can teach about the right way to rebuild

TO OUR READERS

Healing Haiti

Those in Port-au-Prince need assistance. But they also need the focus of the world's press on their plight. What TIME is doing to help

LETTERS

ARTS & ENTERTAINMENT

Eero Dynamic (Architecture)

Saarinen, the man who made Modernism sexy, is finally getting his due

From Europe with Love (Books)

A new anthology brings the best of Continental writing to American shores

BUSINESS

SOCIETY

Toe Huggers (Life / Fitness)

Joggers spend a lot on cushiony sneakers, but going barefoot (or close to it) might be better for your body

Is Running Barefoot Better for You?

TIME's Bryan Walsh goes for a test run in a pair of Vibram Five Fingers — basically gloves for your feet — to test recent theories that running barefoot is better for your body

Public Spending (Life / Cash Crunch)

A new Twitteresque site lets you broadcast everything you charge. Could that make you spend less?

SPECIAL SECTION

Dare to Be Boring (Global Business / Banking)

Banco Santander is a risk-control freak that also uses sophisticated software to manage its customers. No wonder the company made so much money during the recession

Q&A: Starbucks Can Smell Growth (Global Business / American Re: Reinventing and Retooling the U.S. Economy)

In his second stint as CEO, Howard Schultz had to create a turnaround plan in the middle of a recession

Oakley's Pursuit of Cool (Global Business / American Re: Reinventing and Retooling the U.S. Economy)

Going a little overboard on products is part of what creates the company's edge

PEOPLE

10 Questions for Michael Pollan (10 Questions)

The Omnivore's Dilemma author has a new book, Food Rules, out now. Michael Pollan will now take your questions

BRIEFING

The Skimmer

Book Review: Freefall: America, Free Markets, and the Sinking of the World Economy by Joseph E. Stiglitz