The CBS-Viacom Merger: World Of The Media Giants

Viacom's deal to purchase CBS is the latest in a wave of mergers that have created large companies with assets spread across many media: television, film, print and music

Monday, Sept. 20, 1999

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[Scouting Report] The peacock was ruffled by the Viacom deal. It is now the only TV network without a production arm to create programming. For now, NBC is looking to expand its reach by possibly taking a 32% stake in Pax Communications.