The CBS-Viacom Merger: World Of The Media Giants

Viacom's deal to purchase CBS is the latest in a wave of mergers that have created large companies with assets spread across many media: television, film, print and music

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TIME WARNER

Leadership Gerald Levin Chairman and CEO

Total Revenues $26.8 billion Movies and TV 30% $8 billion Cable Prog. 20% $5.4 billion Publishing 17% $4.5 billion Music 15% $4 billion Broadcasting 1% $260 million Other 17%

Broadcasting The WB Network

Cable Programming HBO, TNT, TBS, CNN, CNNfn, CNNSI, Cinemax

Movie and TV Studios Warner Bros., New Line Cinema, Hanna-Barbera, Castle Rock

Publishing TIME, PEOPLE, SPORTS ILLUSTRATED, FORTUNE, 28 other magazines, Warner Books, Little Brown

Music Warner Bros. Records, Atlantic, Elektra, Sire, Rhino

Recreation Atlanta Braves, Atlanta Hawks, World Championship Wrestling

Other Time Warner Cable (distribution), Road Runner (high-speed online service)

Scouting Report Gerald Levin was faulted for buying cable systems, but that proved a smart bet. Only thing missing is a major network, and co-chair Ted Turner lusts after NBC. But Levin, happy with the WB and cable nets, isn't eager to overpay.

WALT DISNEY

[Leadership] Michael Eisner Chairman and CEO

[Total Revenues] $22.9 billion Creative (includes movies, TV, music, publishing) 45% $10.3 billion Broadcasting and Cable Prog. 31% $7.1 billion Theme Parks 24% $5.5 billion

[Broadcasting] ABC-TV and ABC Radio, 10 TV and 30 radio stations

[Cable Programming] ESPN, Disney Channel, A&E, E!, Lifetime

[Movie and TV Studios] Miramax, Walt Disney Pictures, Touchstone, Hollywood

[Publishing] Hyperion, ESPN Magazine

[Music] Walt Disney Records, Mammoth, Lyric Street

[Recreation] Parks in Florida, California, France, Japan; cruise line; Anaheim Angels and Mighty Ducks

[Other] Disney Stores, Go Network Internet portal

[Scouting Report] So much for synergy. The ABC-Disney combo so far has been a bust. And while Michael Eisner hopes to remedy things by selling off magazines and sports teams, Mickey's stock and bottom line have yet to regain their smile.

VIACOM/CBS

[Leadership] Sumner Redstone Chairman and CEO

[Total Revenues] $18.9 billion Broadcasting 33% $6.3 billion Movies and TV 25% $4.8 billion Cable Prog. 17% $3.2 billion Publishing 3% $565 billion Theme Parks 2% $421 million Other 20%

[Broadcasting] CBS, Infinity Radio (163 stations), 34 TV stations, UPN (50%)

[Cable Programming] MTV, TNN, Nickelodeon, Showtime

[Movie and TV Studios] Paramount Pictures, Paramount TV, Spelling, Viacom

[Publishing] Simon & Schuster

[Music] Famous Music Publishing

[Recreation] Five Paramount parks

[Other] Blockbuster Video, outdoor advertising, Red Rocket online toy store, Sportsline

[Scouting Report] Seems like a perfect match: the youngsters who watch MTV meet the geezers who prefer 60 Minutes, all packaged as cradle-to-grave, one-stop shopping for advertisers. But cross-media selling is still unproven.

NEWS CORP.

[Leadership] Rupert Murdoch Chairman and CEO

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