The CBS-Viacom Merger: World Of The Media Giants

Viacom's deal to purchase CBS is the latest in a wave of mergers that have created large companies with assets spread across many media: television, film, print and music

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[Total Revenues] $13.6 billion Publishing 35% $4.7 billion Movies and TV 32% $4.4 billion Broadcasting and Cable Prog. 28% $3.8 billion Other 5%

[Broadcasting] Fox, 15 TV stations, BSkyB, Star TV

[Cable Programming] Fox News, Fox Sports, Fox Family Channel

[Movie and TV Studios] 20th Century Fox, Fox Animation, Searchlight

[Publishing] The Times, New York Post, HarperCollins, Weekly Standard

[Music] Mushroom Records

[Recreation] Los Angeles Dodgers, National Rugby League (Australia)

[Other] Ansett Australia airline

[Scouting Report] Rupert Murdoch is the only media mogul who can claim a truly global empire. With satellites hovering practically everywhere, he can beam down all kinds of programs. The Fox network and studio are hot, even if his Dodgers are not.

SEAGRAM

[Leadership] Edgar Bronfman Jr. President and CEO

[Total Revenues] $12.3 billion Music 31% $3.8 billion Movies and TV 24% $2.9 billion Recreation 7% $818 million Other 38%

[Broadcasting] None

[Cable Programming] USA Networks (45%)

[Movie and TV Studios] Universal Pictures, Universal Television, Universal Cartoon Studios

[Publishing] None

[Music] MCA, Geffen, Def Jam, Motown, A&M, Interscope, Island

[Recreation] Universal Studios theme parks in Florida and California

[Other] Spirits and wine, including Chivas Regal and Mumm, Spencer Gifts

[Scouting Report] Edgar Bronfman, Jr. is betting the farm on music. After paying $10 billion for Polygram, he has the world's largest record company, sizable debt and a bleeding balance sheet. A growing theme-park unit will help carry the load.

SONY

[Leadership] Nobuyuki Idei President and CEO

[Total Revenues] $56.6 billion Games 11% $6.3 billion Music 11% $6 billion Movies and TV 8% $4.5 million Other (includes $36.3 billion from electronics sales) 70%

[Broadcasting] None

[Cable Programming] Game Show Network

[Movie and TV Studios] Columbia Pictures, Sony Pictures Classics, Columbia TriStar Television

[Publishing] None

[Music] Columbia, Epic, 550 Music, Sony Classical, Nashville, C2 Records

[Recreation] Sony Playstation and related software

[Other] Electronics, insurance, Sony Theaters

[Scouting Report] While America's media giants talk about the digital future, Sony is already making it happen, seducing millions of video gamers worldwide with its PlayStation and the promise of its sequel to come next year.

GE

[Leadership] John F. Welch Chairman and CEO

[Total Revenues] $100.5 billion Broadcasting and Cable Prog. 5% $5.3 billion Other (includes $48.7 billion from financial services) 95%

[Broadcasting] NBC, 13 TV stations

[Cable Programming] CNBC, MSNBC (with Microsoft)

[Movie and TV Studios] None

[Publishing] None

[Music] None

[Recreation] None

[Other] Appliances, aircraft engines, power systems, industrial products, plastics

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