Finally, we can stop using "moveon.org" to describe the larger practice of web-based political activism. Although Howard Dean's campaign pioneered the concept back in 2004 for his failed bid for the Democratic presidential nominee, most politicians at least the ones who want to get elected use blogs, email newsletters, grassroots fundraising and message boards on the web. Netroots has become so mainstream in fact, that it's a no-brainer. Going forward any smart campaign manager should have an online strategist. It will likely be so commonplace now that we won't even need a separate word for it.