Wednesday, Dec. 20, 2006
"Netroots"
Finally, we can stop using "moveon.org" to describe the larger practice of web-based political activism. Although Howard Dean's campaign pioneered the concept back in 2004 for his failed bid for the Democratic presidential nominee, most politicians — at least the ones who want to get elected — use blogs, email newsletters, grassroots fundraising and message boards on the web. Netroots has become so mainstream in fact, that it's a no-brainer. Going forward any smart campaign manager should have an online strategist. It will likely be so commonplace now that we won't even need a separate word for it.