Grade: D-
The manly voiceover artist is back. "Truck guys told us what matters in a half-ton is guts," he growls, as hearty men toss bags of, I kid you not, manure into the back of the pickup. Manliness plus cowsh-- = sales; this is probably the purest distillation of truck advertising I have ever seen. If this was John Goodman they hired, he must have laughed loud and long as he cashed the check.