Grade: C-
Apparently PNC is a bank. And if you want to open a bakery, eyeglass store, bottling plant or a bike shop, they are the people to go to to turn your dreams into reality. It's hard to advertise banks — I mean, you can't just videotape a vault full of money — but this spot did nothing to enhance PNC's profile in my mind, which heretofore had been nonexistent, and now pretty much still is.