Parties like it's 1999 with an extremely Matrix-y looking trailer featuring curving bullets, exploding glass and Morgan Freeman as Grampa Morpheus. Could the return of the Gap swing ads be far behind?
Grade: B-
The Best and Worst Super Bowl Ads
As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising