The snack chip-maker gives a showcase to the acoustic-guitar-strumming winner of a singing contest, performing "Message from Your Heart." Nice girl. But the pitch for Doritos? Crunch loud enough and it will go away, I guess.
Grade: C
The Best and Worst Super Bowl Ads
As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising