The Best and Worst Super Bowl Ads

As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising

Major Marketing

T-Mobile

By James PoniewozikMonday, Feb. 04, 2008

Charles Barkley finally adds Dwayne Wade to his Fave 5, then abuses his 5 privileges by yammering on. (Best line of the night: "I don't want to look too fat in high-definition. That's what HD stands for. Did you know that?" Second best: "...and that's why I don't eat shrimp!") Most laugh-out-louds so far.

Grade: A

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