Houston Texans' Ephraim Salaam retells the story of convincing oboe-playing grocery worker Chester Pitts to do a walk-on tryout at San Diego State and become a football player. Simple, direct, and sweet. Kind of like the oboe.
Grade: B
As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising
Houston Texans' Ephraim Salaam retells the story of convincing oboe-playing grocery worker Chester Pitts to do a walk-on tryout at San Diego State and become a football player. Simple, direct, and sweet. Kind of like the oboe.
Grade: B