As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising
A Jiminy Cricket-like animated firefly hears an office drone's wish that he loved his job, sings him a song, then gets eaten by a hideous spider. Tag: "Wishing won't get you a better job." As attention-getting as the heart-bursting-out-of-the-chest ad, but with less, well, heart.
Grade: B
