As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising
Introduces a "luxury car, as spacious as a Mercedes S class, but priced like a C class." Then reveals the brand. Is the twist supposed to be that a luxury car could cost so little or that a Hyundai could cost so much? And do they want me wondering that?
Grade: C
