The Battle Over Michael Jackson's Legacy

The icon's death has sparked a war over his legacy. Inside his final days

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Kevin Mazur / AEG / Getty

Pop star Michael Jackson rehearses at the Staples Center in Los Angeles on Tuesday, June 23, 2009.

Lost Kingdom. The icon's death has sparked a war over his legacy. Inside his final days

At wednesday night's rehearsals, the middle-aged man of 50 was showing the kids how it's done. "He'd take the stage with this group of dancers, all in their 20s, but you couldn't take your eyes off him," says Dorian Holley, vocal director for Michael Jackson's This Is It series of concerts, planned to begin this month in London. During Jackson's run-through at the Staples Center in Los Angeles, "he was giving a clinic to those dancers," recalls Bashiri Johnson, the percussionist on the tour. "Whenever he would do a move, he'd raise the bar." If somebody screwed up, the star took it placidly, saying over and over, "This is what rehearsals are for." He was psyched to see his comeback extravaganza finally taking recognizable shape. "He was aglow that night--aglow and afloat," Johnson says. "His feet barely touched the stage, and he wasn't stressed at all."

The following afternoon, Jackson was dead. His physician, Conrad Murray, said when the star had stopped breathing, he had done CPR but delayed calling 911 for up to 30 minutes because he wasn't sure of the street address of Jackson's Holmby Hills home. The star was declared dead at 2:26 p.m. local time on June 25, and the awful news raced quickly from the ER through the Ronald Reagan UCLA Medical Center. Even veteran nurses reacted like many of his fans soon would. "They were hysterical. They're going, 'Michael Jackson is dead, he's dead!' They were catatonic," Irena Medavoy, wife of studio chief Mike Medavoy and a junior high school friend of Jackson's, told PEOPLE. She was arriving for an appointment when the ambulance bearing Jackson pulled up. "I was there for about an hour and a half, and by the time I got out, people outside are sobbing and other people dressed up as Michael are dancing."

So began the tribute from millions. Mourning is usually a song of celebration in a minor key, but the memorial services, at the Apollo Theater in Harlem and around the world, took on the tone of a jubilant revival meeting. MTV remembered that it used to be a music network and became MJTV for a few days. And Jackson's CDs, which sold torpidly in the past few years, were again best sellers.

The high-speed flowering of interest, melancholy and remorse is common at the sudden early passing of a superstar--James Dean, Marilyn Monroe, Jimi Hendrix, Princess Diana--whose life is marked by achievement and controversy. Jackson's death and commercial resurrection are eerily like those of Elvis Presley, dead at 42. One Hollywood cynic, learning that Presley had just died, commented, "Good career move." Cutting but prophetic: Elvis sold far more records after his death than before. Presley's daughter Lisa Marie, Jackson's wife for 20 months in the mid-'90s, recalled a few days ago on her MySpace page a conversation with Jackson: "He stared at me very intensely and he stated with an almost calm certainty, 'I am afraid that I am going to end up like [Elvis], the way he did.'"

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