Etsy

Etsy is the long-haired, Birkenstocked love child of Amazon and eBay. It's a crafts-only marketplace oozing with personality — imagine if Martha Stewart were reincarnated as Ani DiFranco and you get the gist. It's the go-to site for handmade fashion, furniture, toys and housewares. Like with its corporate forebears, there are plenty of photographs, seller ratings and payment options — but it still feels intimate because Etsy sells labors of love from actual people.

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