Etsy is the long-haired, Birkenstocked love child of Amazon and eBay. It's a crafts-only marketplace oozing with personality imagine if Martha Stewart were reincarnated as Ani DiFranco and you get the gist. It's the go-to site for handmade fashion, furniture, toys and housewares. Like with its corporate forebears, there are plenty of photographs, seller ratings and payment options but it still feels intimate because Etsy sells labors of love from actual people.