Will Wright

AGE: 49
OCCUPATION: Game designer
PREVIOUS APPEARANCES ON THE TIME 100: 0

PRO: Nearly a decade after introducing The Sims, Wright proved he was still the master of the time suck when his long-awaited sci-fi-biology game Spore sold more than 1 million copies during its first week of release.

CON: Reviews for the game were nowhere as rapturous as for The Sims.

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