AGE: 49
OCCUPATION: Game designer
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: Nearly a decade after introducing The Sims, Wright proved he was still the master of the time suck when his long-awaited sci-fi-biology game Spore sold more than 1 million copies during its first week of release.
CON: Reviews for the game were nowhere as rapturous as for The Sims.