After more than a decade of lanky generic unknowns dominating runways and lucrative fashion advertisements, designers like Marc Jacobs, Karl Lagerfeld, and Stefano Pilati resolved seemingly in unison that in uncertain times, consumers want to see certain beauty. Hence the triumphant return of the supermodel in fashion's biggest ad campaigns: Claudia in Chanel, Linda in Prada, Naomi in YSL and Christy in Escada. No last names required.