After more than a decade of lanky generic unknowns dominating runways and lucrative fashion advertisements, designers like Marc Jacobs, Karl Lagerfeld, and Stefano Pilati resolved — seemingly in unison — that in uncertain times, consumers want to see certain beauty. Hence the triumphant return of the supermodel in fashion's biggest ad campaigns: Claudia in Chanel, Linda in Prada, Naomi in YSL and Christy in Escada. No last names required.