President Barack Obama sent his first live tweet (@whitehouse) in July during an online town-hall event with Twitter co-founder Jack Dorsey at his side. With a laptop on the podium in front of him, Obama asked his audience about budget cuts. They answered. It was the political process in 140 characters. The politician-civilian interaction over social sites like Twitter and Facebook is increasing, with the U.S. pioneer being Newark Mayor Cory Booker, who uses his feed to answer questions, praise the Newark, N.J., community and even coordinate snow plows. The ability to maneuver in social spaces will only become more valuable to the politically ambitious, and as voters demand more interaction, candidates want to focus on their Klout score as well as the issues themselves. Obama seems to heed this advice; his Klout score is a solid 87.