When we first saw the Dairy Queen commercials, we were confused: Was this a scene from the opening to The Rocky Horror Picture Show? Or perhaps a less appealing interpretation of the Rolling Stones logo? No, they were red CGI lips emblazoned on a black background, mocking viewers with its smug smile. Obviously Dairy Queen's red-lips logo is so satisfied because it's recently enjoyed a Blizzard treat. But nothing about a man's voice booming from a floating feminine pout makes us want to seek out the nearest Dairy Queen. Perhaps it's time to campaign for a return of Dennis the Menace or the simpler days of "Hot Eats, Cool Treats." Either way, we've had enough of those lips. But we will take a chocolate-dipped cone, with a splash of sprinkles.