It took Burger King seven years to realize people found its creepy, plastic-faced King mascot unappetizing. The royal representative has starred in the fast-food company's commercials since 2004, doing things like stalking people outside their homes and scaring young women. But sluggish sales and customer aversion have finally led Burger King to send him off to join McDonald's Hamburglar, Taco Bell's Chihuahua and other long-forgotten mascots in the great, big greasy restaurant in the sky.