According to CafeMom, the "Cafe" in its name stands for conversation, advice, friendship and entertainment. That may be a backronym, but it's also a good summary of the site's appeal. Most of what goes on here focuses on the conversation, advice and friendship part: moms helping moms using features such as a Q&A service and thousands of discussion groups on everything from money and finances to religion and spirituality. There's also a splash of entertainment, in the form of a celebrity gossip blog called The Stir, and some casual games.