If you thought the only color in novels was in the writing, you are now wrong. In 2010 a number of manufacturers came out with color e-readers. But most were cheap, with poor screens. Barnes & Noble's Nook Color has an IPS touchscreen similar to the iPad's, but it costs considerably less than Apple's hit product. Barnes & Noble is the first major e-book player to bet big on color. It could pay off.
Price: $250.