When your company is responsible for one of the largest man-made disasters in history, you wouldn't expect a publicist to tweet, "Look, cut us some slack. We've kinda just been winging this whole 'deepwater drilling' thing." And that's because the person behind the account @BPGlobalPR certainly wasn't a BP representative. Instead, it was comedian Josh Simpson who skewered the company's response to the oil spill in the Gulf of Mexico. The satire proved to be too biting; both BP and Twitter requested that the account be accompanied by a caveat that it was highly unofficial. But that didn't stop @BPGlobalPR from entertaining more than 180,000 followers and raising relief money through T-shirt sales.
The Top 10 Everything of 2010
- Top 10 Albums
- Top 10 Animal Stories
- Top 10 Apologies
- Top 10 Biz Deals
- Top 10 Buzzwords
- Top 10 Campaign Ads
- Top 10 Comebacks
- Top 10 Crime Stories
- Top 10 Facebook Trends
- Top 10 Fashion Statements
- Top 10 Feuds
- Top 10 Fiction Books
- Top 10 Fleeting Celebrities
- Top 10 Food Trends
- Top 10 Gadgets
- Top 10 Green Stories
- Top 10 iPhone Apps
- Top 10 Late-Night Jokes
- Top 10 Magazine Covers
- Top 10 Medical Breakthroughs
- Top 10 Movie Performances
- Top 10 Movies
- Top 10 New Species
- Top 10 Nonfiction Books
- Top 10 Numbers
- Top 10 Oddball News Stories
- Top 10 Overreported Stories
- Top 10 Pictures
- Top 10 Plays and Musicals
- Top 10 Quotes
- Top 10 Political Gaffes
- Top 10 Reality-TV Moments
- Top 10 Religion Stories
- Top 10 Scandals
- Top 10 Scientific Discoveries
- Top 10 Songs
- Top 10 Sports Moments
- Top 10 Talented Web Videos
- Top 10 Toys
- Top 10 Travel Moments
- Top 10 TV Commercials
- Top 10 TV Episodes
- Top 10 TV Series
- Top 10 Tweets
- Top 10 Twitter Moments
- Top 10 World News Stories
- Top 10 Underreported Stories
- Top 10 U.S. News Stories
- Top 10 Video Games
- Top 10 Viral Videos
In 50 wide-ranging lists, TIME surveys the highs and lows, the good and the bad, of the past 12 months