![dek](https://content.time.com/time/time75/covers/weekly_pix/images2/630329_week1.jpg)
Week of Mar. 29, 1963
In a rare move, Moscow endorses the use and consumption of several Western goods: blue jeans, potato chips and popcorn, albeit with a socialist spin. "The origin of blue jeans is not with Hollywood movie stars, but with real cowboys, who... take part in honest and hard work," wrote "Izvestia."