Grade: B
A scruffy-looking dude drops a coin into a vending machine, inside which a fantasia of fanciful CGI creatures craft a Coke bottle from scratch. Coke = magic; much more delightful than Coke = high-fructose corn syrup + fizz + brown.
The Best & Worst Super Bowl Commercials 2007
TIME takes a look at the real reason we all watch the Super Bowl
Coca-Cola