Mr. Burns loses his fortune but is cheered up by a Coke in an ingenious Simpsons spot that will have fans of the show rewinding and pausing to catch all the bit-player cameos. As Monty would say, wringing his hands together, "Excellent."
Grade: A-
The Best and Worst Super Bowl Commercials of 2010
TIME TV critic James Poniewozik grades the ads of Super Bowl XLIV