In 1934, still a relative newcomer to the automotive business, the fledgling Chrysler Corp. hoped to distinguish itself with the Chrysler Airflow. Tested in the industry's first air tunnel, the aerodynamically designed vehicle provided a lighter, more efficient ride. Released at the height of the Great Depression, however, the car had a sleek design that was too different for consumers, who continued to flock to boxier models. And while many of the Airflow's innovations eventually became industry standards, its disappointing sales provoked Chrysler to adopt a more conservative approach for the next two decades.