A pioneer in the eco-gold and ethical-mining movement, Tiffany & Co. is also a leader in energy conservation. The jewelry company installed two solar-power systems at its distribution plant in New Jersey. The panels generate about 1.4 megawatts of power annually, making up 35% of the plant's electricity needs.
Call it responsibility or accountability. Or simple popular demand. The rarefied world of design is embracing the environment as never before. Top architects are implementing revolutionary methods. Fashion and furniture mainstays are manufacturing products using sustainable materials. And luxury empires are establishing credos on issues their customers are still waking up to. Behind the scenes, trailblazing executives are taking big risks to make it all happen beautifully.