Last year the producer of recycled performance textiles saved 38 million lb. of CO2 by using reprocessed fabrics and recycling waste materials. This year 20% of all Polartec products will be made from postconsumer waste and can be completely recycled through Patagonia's Common Threads garment-recycling program.
Call it responsibility or accountability. Or simple popular demand. The rarefied world of design is embracing the environment as never before. Top architects are implementing revolutionary methods. Fashion and furniture mainstays are manufacturing products using sustainable materials. And luxury empires are establishing credos on issues their customers are still waking up to. Behind the scenes, trailblazing executives are taking big risks to make it all happen beautifully.