To kick off the spring launch of its eco-collection — which features traditional sneaker silhouettes made with organic cotton, recycled rubber and nontoxic dyes — Keds mischievously colored its classic blue logo green.
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Call it responsibility or accountability. Or simple popular demand. The rarefied world of design is embracing the environment as never before. Top architects are implementing revolutionary methods. Fashion and furniture mainstays are manufacturing products using sustainable materials. And luxury empires are establishing credos on issues their customers are still waking up to. Behind the scenes, trailblazing executives are taking big risks to make it all happen — beautifully.
Keds Green Label