Call it responsibility or accountability. Or simple popular demand. The rarefied world of design is embracing the environment as never before. Top architects are implementing revolutionary methods. Fashion and furniture mainstays are manufacturing products using sustainable materials. And luxury empires are establishing credos on issues their customers are still waking up to. Behind the scenes, trailblazing executives are taking big risks to make it all happen — beautifully.
A born adventurer, De Rothschild, 30, shares the fruits of his experiences through Adventure Ecology, an organization he founded to raise environmental awareness. Gearing up for Plastiki — a voyage he's making with the support of watchmaker IWC, aboard a boat composed of 12,000 plastic soda bottles — he's also just premiered a Sundance Channel TV series called Eco Trip: The Real Cost of Living.
adventureecology.com
