Not to be outdone by the trailer for the J. J. Abrams Star Trek flick, William Shatner returns, Cyrano-ing a husband into persuading his wife to take a vacation amid a rough economy. Shatner one, cute young Kirk zero.
Grade: B
The Best and Worst Super Bowl Commercials 2009
Which commercials scored touchdowns and which fumbled? TIME TV critic James Poniewozik grades the players