As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising
Does one really need to sell Dunkin Donuts? They're donuts! You like donuts! And they're everywhere, and you can buy them! Still, another in Dunkin's series of musical ads — "Doin' things is what I like to do" — is appealing enough, if you really need another reason.
Grade: B-
