"Some girls make life happen / Their hair tells the story." This appeal to female icons — from Marilyn to Madonna — is nothing special, but at least someone out there remembers that there are actually women watching the Super Bowl.
Grade: C
The Best and Worst Super Bowl Ads
As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising