Steve Jobs was so confident the Macintosh would revolutionize the way we worked he launched a 100-day, $15 million ad blitz touting the Mac as "for the rest of us." Later, the tagline became "Think Different." In many ways, the Mac lived up to the hype — and influenced the competition. Its intuitive software, graphics and icons are now commonplaces in personal computing. It was also one of the first mainstream computers to include a mouse, helping popularize it as a pointing device.
By Jeremy Caplan and Brendan Lowe