Quotes of the Day

model with a message

Angela Lindvall is a model, a mom and an actress. She's been photographed by the legends — greats like Mario Testino, Annie Leibovitz and Bruce Weber. She's a cover girl (her face has appeared on the cover of Vogue on three continents) and the Cover Girl (as a spokeswoman for the cosmetics giant of the same name).

fall fashion How To Make A Statement Angela Lindvall tries on eight looks for fall  celebrity style The Next Calvin? Celebrities are fashion's new powerhouse designers  inside fashion The Business of Imagemaking TIME looks at 10 top imagemakers  timeline The Role of Race Minorities and modeling from 1960 to the present

But now Lindvall is on a new mission. This month she launches the website for Collage, her New York-based not-for-profit organization dedicated to using the Internet, television and, yes, supermodel power to engage young people on issues like the environment, politics and health. "Most people know more about their favorite Hollywood stars than about what's in their water supply," says the Missouri native, 24.

The newly unveiled website is a trippy, candy-colored concoction with how-tos for grassroots activism, like starting an online petition, and links to eco-friendly companies and products. Lindvall's getting ready to shop around a television show, which she describes as "reality TV with a message"--starting a community garden or visiting a skateboard park to hear what kids have to say about anything from alternative-energy sources to world politics. And Roman Coppola, who directed Lindvall in last year's CQ in the dual role of Valentine, a bombshell actress, and Dragonfly, the Barbarella-esque heroine Valentine plays, is on board to create content for Collage.

"Through working in the [modeling] industry, I realized how powerful the media are in getting a message out there," says Lindvall. "If you can start a trend with shoes and bags, then surely you can start something for positive social change."

• Kate Novack