The Story of Google Doodles

Isaac Newton's Birthday: Jan. 4, 2010
"This is the very first animated doodle that we've done," says Lopez. "It's based on the famous story on how Newton came up with the theory of gravity—that was inspired by an apple falling. The only way we could to it justice, to give our customers the feeling of surprise that Newton felt, was to make the apple fall in the doodle. So in the animation an apple drops in the middle of the page, and bounces a couple of times. We had a lot of fun developing in our geeky way—it's all JavaScript and code, not Flash."

• Car Design as High Style, from 1930-1965