EMOTIONAL INTELLIGENCE: THE EQ FACTOR

NEW BRAIN RESEARCH SUGGESTS THAT EMOTIONS, NOT IQ, MAY BE THE TRUE MEASURE OF HUMAN INTELLIGENCE

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Empathy also acts as a buffer to cruelty, and it is a quality conspicuously lacking in child molesters and psychopaths. Goleman cites some chilling research into brutality by Robert Hare, a psychologist at the University of British Columbia. Hare found that psychopaths, when hooked up to electrodes and told they are going to receive a shock, show none of the visceral responses that fear of pain typically triggers: rapid heartbeat, sweating and so on. How could the threat of punishment deter such people from committing crimes?

It is easy to draw the obvious lesson from these test results. How much happier would we be, how much more successful as individuals and civil as a society, if we were more alert to the importance of emotional intelligence and more adept at teaching it? From kindergartens to business schools to corporations across the country, people are taking seriously the idea that a little more time spent on the "touchy-feely" skills so often derided may in fact pay rich dividends.

In the corporate world, according to personnel executives, IQ gets you hired, but EQ gets you promoted. Goleman likes to tell of a manager at AT&T's Bell Labs, a think tank for brilliant engineers in New Jersey, who was asked to rank his top performers. They weren't the ones with the highest IQs; they were the ones whose E-mail got answered. Those workers who were good collaborators and networkers and popular with colleagues were more likely to get the cooperation they needed to reach their goals than the socially awkward, lone-wolf geniuses.

When David Campbell and others at the Center for Creative Leadership studied "derailed executives," the rising stars who flamed out, the researchers found that these executives failed most often because of "an interpersonal flaw" rather than a technical inability. Interviews with top executives in the U.S. and Europe turned up nine so-called fatal flaws, many of them classic emotional failings, such as "poor working relations," being "authoritarian" or "too ambitious" and having "conflict with upper management."

At the center's executive-leadership seminars across the country, managers come to get emotionally retooled. "This isn't sensitivity training or Sunday-supplement stuff," says Campbell. "One thing they know when they get through is what other people think of them."

And the executives have an incentive to listen. Says Karen Boylston, director of the center's team-leadership group: "Customers are telling businesses, 'I don't care if every member of your staff graduated with honors from Harvard, Stanford and Wharton. I will take my business and go where I am understood and treated with respect.' "

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