![dek](https://content.time.com/time/photoessays/2011/100toys_51-100/100toys84.jpg)
With the release of the first Teenage Mutant Ninja Turtles movie in 1990, the demand for merchandise related to four oversize reptilian superheroes hit a palpable extreme. An action-figure line became instant classics in the toy world, with fringe products like Rock Turtles and Sewer Sports All-Stars proving that if it had a turtle on it, it would sell — no questions asked.