All-TIME 100 Greatest Toys

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TIME reporter Allie Townsend picks the 100 most influential toys from 1923 to the present More »

  • 1920s

    Two icons of childhood debut: the Radio Flyer and the pop-up book More »

  • 1930s

    From finger paints to Buck Rogers pistols and the beloved sock monkey More »

  • 1940s

    Slinkys, Magic 8 Balls and the first packaged bubble solution More »

  • 1950s

    An epic decade for new toys from Barbie to the Frisbee More »

  • 1960s

    An epic toy decade: Etch A Sketch, Lite-Brite and the Easy-Bake Oven More »

  • 1970s

    The Rubik's Cube, Baby Alive and NERF Balls! More »

  • 1980s

    My Little Pony, Cabbage Patch dolls and Transformers More »

  • 1990s

    Beanie Babies, Buzz Lightyear and Furby More »

  • 2000s

    Bratz dolls, Zhu Zhu pets and mind games More »

  • Toy Fair 2011

    From teeny, video-equipped racecars to a paintbrush that makes music, TIME picks what's new and what's smart in 21st century playtime More »

  • Top 10 Tech Toys For 2011

    TIME presents 10 toys with new or interesting technology that'll make your kid say "gimme" More »

  • Video: Creator of the Cube

    In this exclusive interview, Erno Rubik talks about how he designed the Cube More »

  • ALL-TIME 100

    See TIME's picks for the best movies, novels, albums, gadgets and TV shows of all time More »



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