Over three years of hallowed service at the Super Bowl, the Internet registry-site has set a compact with viewers: you give us 30 seconds of your attention, and we will show you boobs. It fulfills its mission statement this year as a spokesman walks us through the Godaddy office, ending up in marketing, where its trademark tight-T-shirted babe is getting hosed down in water. "Everybody wants to work in marketing." Clever of them to point out how they're just using sex to reel in us suckers. Clever of us to ignore them.