The plum first spot of the night goes to a straight-run-up-the-middle bit of guy humor. Two dudes each reach for the last Bud Light in an ice bucket and decide to play Rock, Paper, Scissors for it. On "three," dude two hurls a rock at dude one and clocks him. Dude two wins! If you're gonna sell beer, you might as well sell it caveman-style, and this was subtle-as-a-rock humor solidly done.